JFJ - Vision, Mission & Values

Vision– the contribution and centric purpose our business has for existing. The difference our company can make to the world.

Make Life Brilliant

 Mission – What our team does and fights for every day to achieve the Vision

A Personalised Jewellery Experience and Solutions to help our Customers Feel Amazing.

Values – principles that govern and guide who we are and who we must be.

The WOW

• Exceed expectations in everything we do.
• Under promise and over deliver.

Find Solutions

• Use the known traditional values of heritage, trust, truth, courtesy, aesthetics, quality and workmanship and attention to detail to develop innovative solutions.

Show we Care (Come from the Heart)

• Be passionate, determined, respectful and humble.
• Share emotion.
• Serve and uplift others.

Team (Education Matters)

• Use personal growth to help develop others.
• Bring your Best.
• Pull together to improve knowledge, individual productivity, consistency, continuous improvement.
• Achieve the impossible.

Make it Happen.

• Take the responsibility to be outcome oriented and accountable.
• Work with our customers.

Industry Best Practice (what we are planning to do, and the best way of getting there)

• Desired outcome can be achieved without problems or unforeseen events.
• Meet and exceed global standards.

Happiness Experience

• Be Happy
• Share happiness in each interaction with openness and positivity.
• Be a little weird.