The Three Stone Diamond Ring

The Three Stone Ring Gets a Modern Makeover

Three-stone engagement rings have been around for a very long time, and in many different forms.

But it was a clever marketing tactic by De Beers that really brought them into the spotlight in the early 2000s.

Three diamonds—one each for your “past, present, and future.” The ring became a marketing ploy so clever that it completely dominated the style. People were asking for “past, present, and future” rings, seeking the romanticized setting for an engagement ring or anniversary gift.

This was a revelation and there’s nothing wrong with the rings, either (they’re exceedingly beautiful). The now generation wouldn’t be necessarily as sold on the same ring style their  Mother liked in an advertisement. So they turned to other styles that have rocketed to popularity at various times, such as the Lady Di cluster, the solitaire princess-cut, the halo.

Young people getting engaged today probably have no idea or recollection of the past, present, and future ring—at least not to the extent that it was once advertised.

However the current trend is to Trilogy rings whether in the classic silhouette or in combinations of  fancy cut diamonds and coloured gemstones.

It is a lovely premise. Three stones to represent where a couple came from, where they are now, and what lies ahead. Like a lot of good jewellery, it tells a story. Whether a couple opts to see it that way or whether it’s just the ideal ring to get engaged with is up to them. Either way is just right.

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